THE NO NO's

There are over 1,400 ingredients we’ve banned from our offerings.

The landscape of ingredient safety is ever changing and what is deemed safe today may not be tomorrow. Because our co-founder is a pharmacist and cosmetic chemist who makes all of our formulas, we can be at the forefront of these shifts. That said it takes tireless work to ensure formula changes don’t impact the texture, color, and efficacy.

With that, we want to highlight 2 ingredients found in many “clean beauty” products that we no longer use. First, Phenoxyethanol is a go to ingredient used in preservation systems. Additionally, we no longer use EDTA (ethylenediamine tetra acetic acid) and have removed it from all formulas. It’s a stabilizer that prevents ingredients in formulas from binding with trace elements (mostly minerals) found in water. It does not meet our standards of safety (as it isn’t biodegradable) and we believe the beauty industry is going to make the same conclusion soon.